About us

Welcome to, your trusted partner in online hotel bookings since 2001. Our journey started before the turn of the century, when founders Henriette IJzelenberg and Kees Eldering combined their passion for travel and technology. What started as a modest website,, quickly grew into a leading player in the online hotel market.

The early years: Innovation and growth.

Before 2001, we were already active in the online hotel market with websites such as Kees Eldering was even co-owner of a commercial Bulletin Board System (BBS) in 1992, before the internet even existed in the Netherlands. With this pioneering spirit, focused primarily on foreign guests who wanted to go to Amsterdam, a very lucrative hotel market.

Our advertising stunt: Sheep advertising

In 2006 we caused a sensation with a unique advertising stunt: advertising on sheep! Yes, you read that right. We attracted all the attention with our "Lease a Sheep" campaign. Our sheep paraded along the highways in Joure, wrapped in royal blue blankets with our logo. The mayor of Skarsterlân imposed a penalty on us, but that did not stop us from continuing. On the contrary, we increased the number of sheep and saw our sales increase by 15%. This daring action earned us the AMMA award for best advertising stunt of the year.

A time of change and growth

From 2006 we also focused on the Dutch market. We introduced innovative deals and offers for Dutch consumers and successfully expanded our model. During the corona pandemic in 2020, we were hit hard and had to temporarily downsize our company. Our domain names were rented out for a year and a half, but from June 1, 2024 we will be back in the hands of the founders and ready for a new chapter.

The new Transparency and freedom of choice

Today is a new day at Our new website offers unparalleled transparency. We immediately display all contact details of hotels, including links to their own websites and telephone numbers. We believe in the power of choice and simplicity, which is why you will find the best deals with us, directly from the hotels themselves and from other well-known providers.


The user is central to us. Whether you're looking for a luxury stay, a budget option or a unique getaway, we make sure you always get the best deal. Our mission is to offer the best and most relevant information so you can make the right choice.